Persona Design
You will need to make various assumptions about your potential customers, but taking a structured approach will provide valuable insights. This in where Persona Design comes in...
Your customers aren't one homogeneous group. They could be users, buyers, auditors, experts, members of the public, directors etc. They will all have distinct business needs, personal goals, beliefs and expectations. Using Persona Design approaches will provide consistent and verifiable outputs that will help you to understand your customers.
Your persona catalogue will be used in product planning and go-to-market strategising. Personas will support the design of user guides, how you build support services, your approach to marketing and sales etc. The persona catalogue will ensure you see your customers consistently across your business.