At Bright Antenna we take a person-centric approach to all aspects of business development. You already know your business. We're here for the rest of it.
We believe that you are the subject area expert in your business, but not necessarily in all the other aspects that your business needs to succeed. We will provide you with support, mentoring, coaching and training in those aspects of your business that aren't in your comfort zone.
We also know that your sales prospects are the individual people you talk to and not the faceless organisations they work for. By listening to your contact with intent and by understanding their ambitions fully, we believe you are more likely to win the contracts you are working towards.
Business development built around the people in the room, not the org chart. We'll help you tune into your market and broadcast your unique signal.
The business aspects we can assist you with include, for example, Intellectual Property Management, Sales, Marketing, Account Management, Voice and Presence, Pitching, Personal Branding, Business Structure, Product Management, Networking, Partnerships, Persona Design, Technology, Negotiation...
Our approach is based on such inspiring reading as The 7 Habits of Highly Effective People, Fierce Conversations, Appreciative Inquiry, The Goal and Crossing the Chasm amongst others. Those ideas, coupled with 35 years of experience developing innovative products and businesses in new and emerging markets means we have been where you are, we know how it feels and we can help you cross the chasm!
Bright Antenna's principle consultant, Glyn Jones, has over 35 years of business development experience with a focus on technology and healthcare.
His experience covers the development, management, marketing and successful sale of innovative software/data products and services, exploiting emerging technologies and targeted at new markets. This includes developing and supporting some of the UK's first 4th generation language software in 1987 (using Progress), some of the first mobile solutions in 2005 (on HP iPAQ PDAs 😄) and some of the first Software as a Service platforms in 2009. These developments have been applied in a range of life critical and business critical situations.
After 25 years working in commercial roles, Glyn joined the NHS just after the publication of Innovation Health and Wealth Report in 2011. He led on Innovation at Lancashire and South Cumbria Foundation Trust (LSCFT) supporting innovators by creating an Innovation Incubator, running Innovation Breakfasts and raising the profile of health innovation across the NHS. His work at LSCFT led to a successful bid for £1.7M to set up the North West's NHSE Innovation Test Bed, under the auspices of the Lancashire and Cumbria Innovation Alliance (LCIA).
At the heart of our approach to understanding your business is finding your Ikigai. This a brilliant concept and roughly translates as "reason for being" or "what gets you up in the morning".
Discovering your Ikigai is one of the first steps we take with you. To illustrate this approach and to tell you more about us and our mission, here are the main elements of our Ikigai:
| Element | Bright Antenna's interpretation |
|---|---|
| What the world needs | Small scale sustainable businesses as anchors in communities, these run with kindness and respect. Enough but no more. |
| What we are good at | Listening, hearing (2 ears, one mouth), sharing, teaching, mentoring, respecting, supporting. |
| What we love | Helping people achieve their wishes and ambitions (when we are relevant to the challenges they have). Finding people's Ikigai. Problem solving. Planting seeds |
| What we can be paid for | Consultancy focussing on growing a business in terms of sales, marketing, reputation and brand. Consider elements of results-based payments. |
These elements can combine to identify your Mission, your Passion, your Offer and your Vocation and other key aspects of your business. We can go through the Ikigai concept in more detail when we meet.
Please get in touch using email glyn.jones@brightantenna.co.uk or call +44(0)7903567522 for a conversation about your needs, your situation and your aspirations.